Jane Iredale is Beauty That Can. More than 25 years ago, Jane Iredale envisioned a makeup that was good for the skin – equal parts clean ingredients, skin-loving benefits and no-fade performance. Our clean, no sacrifice formulas combine skincare science and potent natural extracts to bring you complexion benefits plus the power of long-wear performance.
meet our founder: Jane Iredale
Long before ‘clean beauty’ became a buzz word, Jane Iredale saw first-hand how conventional makeup undermined skin health and set out to make a change. As a casting director and producer, Jane worked closely with actors struggling with problem skin exacerbated by heavy stage makeup and wondered, “Why can’t makeup be good for the skin?” With a single product, she revolutionized the beauty industry.
clean makeup can deliver beautiful results
In a beauty world of no’s and don’ts, we are all about can. Beauty that can perform without harmful toxins. Beauty that can strengthen skin with beneficial botanicals. Beauty that can bring out your absolute best. Be a #BeautyThatCan.
troubled skin? you can wear makeup
Our skin-boosting formulas combine smart skincare science and powerful natural ingredients, so you can enjoy long-wear performance while strengthening and nourishing your skin.
you can trust us to do the right thing
- No synthetic preservatives
- Sensitivity tested
- No synthetic fragrances
trusted by professionals
We partner with dermatologists, plastic surgeons, estheticians and makeup artists to create skin-loving formulas that achieve beautiful results, so you don’t have to choose between the skin you want and the look you love.
WORK WITH US
BE A BUSINESS PARTNER
At EIG, we work with over 1,400 authorized dealers to achieve long-term success with our leading international brands. Find out more about how to be an authorized dealer